De leitura recomendada o paper publicado pela Economist Intelligence Unit e patrocinado pelo Google sobre os desafios globais colocados aos Chief Marketing Officers.
To better understand how the role of CMO is evolving to address the rapid changes in technology, consumer behaviour, and the media landscape, Google has sponsored "Future Tense: The Global CMO." The whitepaper presents the results of a global survey of more than 230 senior marketing executives, including interviews with more than 20 CMOs and top marketing executives at global companies.
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